Mimex has its origin at Amsterdam Airport Schiphol. In 1974, Matty Tugendhaft and his wife Myrna took over a Tax Free Shop at the airport and renamed it M&M Men's Shop. This name did not quite cover it though, because in addition to menswear, the assortment consisted of gifts, leather goods, pewter tableware and games.
Various other product groups were added over the years, and ultimately Leather & Travel, Holland Souvenirs, Toys, Sports and Holland Gifts products were sold at 26 sales points at Amsterdam Airport Schiphol.
There were also branches at the airports of Singapore, Dusseldorf and Frankfurt.
Due to the international character of the Airport Shops and the high level of these shops, Burberry, Bally, Porceleyne Fles, Makkum, Barbie, Miffy, Nike, Adidas and Swarovski were among the brands sold.
After the change of the millennium, the Mimex Group turned itself to a number of takeovers, including Elesva and IBTT, while in 2007 Mimex Brands & Labels was launched.
In 2008, all activities at Schiphol (Mimex Airport Retailers) were sold and Mimex Brands & Labels continued independently.